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Discussion: Pay-Per-Click in detail
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Devin01 |
Pay-Per-Click in detail
Aug 29 2008, 3:25 PM EDT
Definition of Pay-Per-ClickPay-Per-Click (PPC) refers to a class of internet advertising in which advertisers pay a fee for every visitor that clicks on their ad. PPC is often used to refer to keyword advertising on search engines and other websites. 1 out of 1 found this valuable. Do you? |
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Posted Anonymously |
1. what are pay per click search engines?
Sep 2 2008, 1:02 PM EDT
Definition of the Pay-Per-Click Process and PPC Search EnginesBecause it is a relatively recent phenomenon, many online business owners do not understand the meaning of the term “pay-per-click advertising,” nor do they realize its enormous potential for increasing their online presence and bringing more traffic to their websites. Even those who understand basic search engine marketing techniques sometimes fail to make the distinction between pay-per-click (hereafter, PPC) ad campaigns and organic search engine optimization. Pay-per-click (PPC) search engines are those that offer the marketing option called "pay-per-click" to users. PPC advertising is the placement of a small ad on the search results page for a specific keyword or keywords in return for a specified payment when a visitor actually clicks on the ad. Advertisers pay nothing to appear on the results page per se; they only pay the amount they have agreed to (or bid for) when someone actually clicks on their ad and is taken to the landing page on their website. The term "pay per click" means just what it says: the advertiser pays each time a visitor clicks on the ad. Do you find this valuable? |
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Posted Anonymously |
2. Advantage of PPC
Sep 10 2008, 7:01 AM EDT
PPC is an online advertising service, where advertiser searches for competitive keywords, analysis those keywords and put some amount on these keywords and decides bidding on keywords.
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Devin01 |
3. Effective PPC traffic coupled with maximized revenue
Sep 10 2008, 7:08 AM EDT
Getting successful PPC Traffic lies in the appeal of your ad copy and how significant is your landing page when a visitor clicks on it. Here ‘relevancy’ is the word to watch. If you are offering services for eMarketers, then be sure to tap that particular segment by presenting the same in your keywords, ad copy and your landing page. All three need to reflect the same offer that you are trying to sell or get noticed.
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