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Location: SEO
Discussion: Importance of keywords in SEO
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Devin01 |
Importance of keywords in SEO
Aug 20 2008, 3:16 PM EDT
Keyword research is certainly the most important phase in Search Engine Optimization process. Whether you hire a SEO company to do the job or you are doing the SEO process in-house, take your time during this process.You should not be a spectator, but you should be an active part of the decision making process. Try to think as a customer Before to start the keywords analysis & research process, be sure that you know how you should perform this process. Try to think about your keywords as a customer. How would you search for your product or service? Which keyword or key phrase would you use? Think about which words or phrases describe best your product or service. Do you find this valuable? |
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Devin01 |
1. Tips On Using On-Page SEO To Improve Your Search Engine Rankings
Aug 28 2008, 12:23 PM EDT
On-Page Optimization of Your SiteKeywords The first thing you must learn to do is to treat each webpage on your site as (if not quite independent) an autonomous entity. In essence this means a different title for each page and targeting different keywords for a particular page. Let's say for example your site is about vitamins and has a number of different pages for the various vitamins. Your home page (index page) would target general keywords such as vitamin, health supplement, dietary supplement, food vitamin etc. But a page with content about vitamin C should not target such generalized terms. It should target keywords (phrases) specifically related to vitamin c such as: vitamin c, c vitamin, ascorbic acid, benefit of vitamin c and so on. The title of each particular page should begin with your most valued (most searched for) keyword. Once again using vitamin C as an example, your webpage title should begin with Vitamin C and not something like 'All the facts about vitamin c'. If you actually design and construct your website from scratch you can even go a step further. Name your webpage files starting with the targeted keyword. Once again, taking your vitamin site as an example, for pages relevant to vitamin C, name them accordingly. So say one of the pages is about the benefits of vitamin C, name that page with a searched for keyword or phrase pertaining to the benefits of vitamin C; e.g., vitamincbenefits.htm. So how do you know which keywords are regularly searched for? Don't worry at the end of this article you'll be supplied with a list of great and free keyword search tools. Nobody gets to see the name of your file other than you the webmaster and the various search engine robots. So it doesn't matter how awkward they look or sound because unlike people a search engine robot is not concerned with the aesthetics of a thing. Do you find this valuable? |
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Devin01 |
2. Keyword Density Versus Content.
Aug 28 2008, 12:41 PM EDT
While making your webpage as attractive as possible to the search engines bear in mind you're doing this to get traffic...human traffic. So the content (copy) on your pages should read attractively to your human visitors while also appealing to the search engine robots. In this respect keyword optimization is a fine balancing act and if push ever comes to shove you'd be better off weighing this balance in favor of your human visitors. After all what's the point of having a ton of traffic passing through your site and hardly any of it performing your most desired action (visitors buying something, signing up etc) all because of that lousy copy you wrote with the search engine robots foremost in mind! Do you find this valuable? |
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Posted Anonymously |
3. SEO techniques: White Hat preferable to Black Hat
Aug 29 2008, 3:04 PM EDT
It has been the general practice to categorize SEO techniques into two different types - techniques that search engines find to be of good design and techniques that search engines consider not appropriate as they indulge in what is called spamming. Industry analysts label these methods and their practitioners as either white hat SEO, or black hat SEO. White hats produce healthy long lasting results whereas black hats jittery that their sites may be banned once the search engines detect what they are up to.White hat techniques are those that adhere to the search engine guidelines and do not attempt to cheat. Despite the fact the search engine guidelines are a set of unwritten rules white hat takes no advantage. White hat primarily lays emphasis in creating content for users and not to exploit search engines. White Hat practitioners are ethical and practice values and rely more on the quality of content and marketing skills to achieve top ranking. White Hats realize that good search engine rankings takes time and avoid shortcut methods. White Hats have their rewards as they are able to get more inbound links from other websites, because their content is widely appreciated as valuable. On the other hand, black hat unscrupulously uses ways and means not authorized by search engines to improve rankings. Black Hat SEO, more simply called as SEO spamming, is creating websites that have little or no worth, to trick the [search engines] into offering irrelevant or low-quality search results. Black Hat SEO can be likened to fly-by-night operators who are bent on getting instant results. The method they use to optimize their websites will no doubt get the website to the top of the search engines very rapidly, but when the search engines detects the foul methods, the website will crash or even get banned. Do you find this valuable? |
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Posted Anonymously |
4. Basic SEO
Sep 3 2008, 3:59 PM EDT
1. Insert keywords within the title tag so that search engine robots will know what your page is about. The title tag is located right at the top of your document within the head tags. Inserting a keyword or key phrase will greatly improve your chances of bringing targeted traffic to your site.Make sure that the title tag contains text which a human can relate to. The text within the title tag is what shows up in a search result. Treat it like a headline. 2. Use the same keywords as anchor text to link to the page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better. 3. Make sure that the text within the title tag is also within the body of the page. It is unwise to have keywords in the title tag which are not contained within the body of the page. Adding the exact same text for your h1 tag will tell the reader who clicks on your page from a search engine result that they have clicked on the correct link and have arrived at the page where they intended to visit. Robots like this too because now there is a relation between the title of your page and the headline. Also, sprinkle your keywords throughout your article. The most important keywords can be bolded or colored in red. A good place to do this is once or twice in the body at the top of your article and in the sub-headings. 4. Do not use the exact same title tag on every page on your website. Search engine robots might determine that all your pages are the same if all your title tags are the same. If this happens, your pages might not get indexed. I always use the headline of my pages as the title tag to help the robots know exactly what my page is about. A good place to insert the headline is within the h1 tag. So the headline is the same as the title tag text. Do you find this valuable? |
