1. Insert keywords within the title tag so that search engine robots will know what your page is about. The title tag is located right at the top of your document within the head tags. Inserting a keyword or key phrase will greatly improve your chances of bringing targeted traffic to your site.

Make sure that the title tag contains text which a human can relate to. The text within the title tag is what shows up in a search result. Treat it like a headline.

2. Use the same keywords as anchor text to link to the page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better.

3. Make sure that the text within the title tag is also within the body of the page. It is unwise to have keywords in the title tag which are not contained within the body of the page.

Adding the exact same text for your h1 tag will tell the reader who clicks on your page from a search engine result that they have clicked on the correct link and have arrived at the page where they intended to visit. Robots like this too because now there is a relation between the title of your page and the headline.

Also, sprinkle your keywords throughout your article. The most important keywords can be bolded or colored in red. A good place to do this is once or twice in the body at the top of your article and in the sub-headings.

4. Do not use the exact same title tag on every page on your website. Search engine robots might determine that all your pages are the same if all your title tags are the same. If this happens, your pages might not get indexed.

I always use the headline of my pages as the title tag to help the robots know exactly what my page is about. A good place to insert the headline is within the h1 tag. So the headline is the same as the title tag text.

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It has been the general practice to categorize SEO techniques into two different types - techniques that search engines find to be of good design and techniques that search engines consider not appropriate as they indulge in what is called spamming. Industry analysts label these methods and their practitioners as either white hat SEO, or black hat SEO. White hats produce healthy long lasting results whereas black hats jittery that their sites may be banned once the search engines detect what they are up to.

White hat techniques are those that adhere to the search engine guidelines and do not attempt to cheat. Despite the fact the search engine guidelines are a set of unwritten rules white hat takes no advantage. White hat primarily lays emphasis in creating content for users and not to exploit search engines. White Hat practitioners are ethical and practice values and rely more on the quality of content and marketing skills to achieve top ranking. White Hats realize that good search engine rankings takes time and avoid shortcut methods. White Hats have their rewards as they are able to get more inbound links from other websites, because their content is widely appreciated as valuable.

On the other hand, black hat unscrupulously uses ways and means not authorized by search engines to improve rankings. Black Hat SEO, more simply called as SEO spamming, is creating websites that have little or no worth, to trick the [search engines] into offering irrelevant or low-quality search results. Black Hat SEO can be likened to fly-by-night operators who are bent on getting instant results. The method they use to optimize their websites will no doubt get the website to the top of the search engines very rapidly, but when the search engines detects the foul methods, the website will crash or even get banned.

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