While the technology has been around for quite a while, there's still relatively little information available on click popularity and its role in the
algorithms of search engines. Most experts do know which engines are using it and mention click popularity once in a while, but it seems like everyone is having difficulty estimating just how much a good click popularity rating can improve your search engine ranking.

The only thing that is well-known is that in Direct Hit, the success of your site nearly completely depends on how many clicks your listing attracts. Since this search engine delivers results to MSN and several other clients, knowing the basics of click popularity is vital to every SEO.

Just what part click popularity plays in the algorithms of Yahoo, Altavista and FAST is much harder to say. It does have some effect, but search engine optimization experts disagree over whether that effect is a minor or a major one.

So, if you are reading this article because you want to fare better at Direct Hit, then by all means use the tricks listed below. But if you're more interested in Yahoo, AV or FAST, my opinion is that the reward from your efforts to improve the click popularity of your site might not be big enough to make the job worth your while.

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