Thread started: Aug 29 2008, 3:25 PM EDT
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Definition of Pay-Per-Click
Pay-Per-Click (PPC) refers to a class of internet advertising in which advertisers pay a fee for every visitor that clicks on their ad. PPC is often used to refer to keyword advertising on search engines and other websites.
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Effective PPC traffic coupled with maximized revenue
By: ,
Sep 10 2008, 7:08 AM EDT
Getting successful PPC Traffic lies in the appeal of your ad copy and how significant is your landing page when a visitor clicks on it. Here ‘relevancy’ is the word to watch. If you are offering services for eMarketers, then be sure to tap that particular segment by presenting the same in your keywords, ad copy and your landing page. All three need to reflect the same offer that you are trying to sell or get noticed.
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